DO NOT COVET THY NEIGHBOURS I-POD



It would surprise you to notice how many of your choices are made not by your likes and dislikes but the popularity of the thing itself. You may have a great computer game for example... A while later you may get tired of it and say whats the big deal in it. But suddenly you find that game is all the rage over the internet and television programmes and your love for it is renewed all of a sudden. Or when you give the game to a freind secure in the knowledge that you are not going to pine for it in the forseeable future. And all of a sudden this freind comes along and raves about the how awesome it is and what fun he is having. And all of a sudden you realise how foolish you have been and crave to get it back once more. Substitute the game in the above example with any no. of examplles....a gadget, a gizmo, a toy, a music cd, a cool cap anything. Distance makes love grow fonder....an oft quoted saying and it about sums up the thing....puts it in a nutshell so to speak. But we know for a fact now that good advertising is equally powerful if not more. Advertising depends upon the subtelity, method and also the source. If your parents were to say, parise some trinket or gadget or anything that they got for you, it probably wouldnt do much for you. But if the same object is praised by another person, if not outright then by his attitude towards it, then the stock of that object rises considerably in your opinion.

Lets face it, few of us had actually heard, let alone read the lord of the rings before the movies. But after the movies, it caught on like a fad in the sixties and influenced us considerably. This is one of the reasons why i have oddly enough developed a prejudice against advertised things. But not in all aspects. Take music for example, id much rather enjoy a song that i discover on the internet, or a music channel, than listen to one thrust upon me by some overenthusiastic music buff who gets high on everything from death metal to girlie pop. The same also goes for book in my case. Maybe its the ego factor at wanting to 'discover' things on my own. Whatever the case, i prefer finding out things on my own accord. Maybe its the hunter instinct inherent in all of us.