Overuse of a resource that upsets the landscape and changes the balance. NOPE. This is not about fracking. No this is not about overexposure to not immediately visible dumb tropes propagated by the marvel movies. This is about language. Linguistic Fracking is what I refer to as the overuse of hyperbole and exaggerations to spotlight a thing we deem important. Not everyone, maybe not anyone else - just we.
It is one of the bigger human follies - The greatest and grossest of our fallacies (see what I did there?) is that we assume our opinion is of the utmost importance and must be broadcast to the world at large, at once. YouTube, Instagram but especially Twitter thrive on this basic human flaw. And we all know what fracking does. For the benefit of the few, the ground is rattled and shaken for everyone. For the benefit of a few people sounding cool or important for a few seconds, language for everyone takes a hit.
Let's extend my awesomely (another word fracked out of its mind) ludicrous (another fracked word) analogy - eventually we start borrowing words outside the original language - for emphasis and gravitas (stealing other resources when fracking has peaked). Eventually we have several people using similarly urgent sounding language for the most mundane of statements or (horror of horrors) opinions. All trying to fit into limited alphabets, like street hawkers on crowded streets shouting to call attention to their wares trying to drown out others selling THE EXACT SAME THING. Hmm. Makes me thing which is how the whole exaggeration cycle probably started. Guess when you don't have different content, you change the presentation (shhh... that is a consultancy secret!)
It is one of the bigger human follies - The greatest and grossest of our fallacies (see what I did there?) is that we assume our opinion is of the utmost importance and must be broadcast to the world at large, at once. YouTube, Instagram but especially Twitter thrive on this basic human flaw. And we all know what fracking does. For the benefit of the few, the ground is rattled and shaken for everyone. For the benefit of a few people sounding cool or important for a few seconds, language for everyone takes a hit.
Let's extend my awesomely (another word fracked out of its mind) ludicrous (another fracked word) analogy - eventually we start borrowing words outside the original language - for emphasis and gravitas (stealing other resources when fracking has peaked). Eventually we have several people using similarly urgent sounding language for the most mundane of statements or (horror of horrors) opinions. All trying to fit into limited alphabets, like street hawkers on crowded streets shouting to call attention to their wares trying to drown out others selling THE EXACT SAME THING. Hmm. Makes me thing which is how the whole exaggeration cycle probably started. Guess when you don't have different content, you change the presentation (shhh... that is a consultancy secret!)
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