Eureka?  I Reka....

Funny how our mind works.  Also funny is what we find funny and what we pretend to find funny and unfunny, but that’s a boring blog for another day.   We create, basic, organic hurdles for ourselves so that we have the illusion of feeling challenged.

   Some of us may like to be challenged.  But almost all of us love the idea of being challenged and beating it.  Even when our minds know it is a farce, a charade, we like to feel proud.  Don’t give us the answer.  But don’t hold us in the dark.  Lead us there.  Drop hints and clues.  Our minds will take care of the rest.  We will pretend that we never needed the hinds, the guidance.  That we could’ve arrived at the answer by our own selves.  And that is something that effective marketers often exploit.  They will tease you.  They will make a children’s colouring book puzzle out to be a veritable Gordian Knot.  And then they will lead you to the answer.  An answer that works out in their favour.  And you will crown yourself the champion and your mind releases feel good hormones and voila, they have a willing customer.  That’s how successful thrillers work too.  They lead you on just enough to challenge you a little bit.  And in the end, even when your prediction goes wrong, the outcome was one of the alternatives you thought possible and you get to say “I knew it”.  That’s how you get commercially successful thrillers of course, not necessarily good ones.  Hell, that’s how T shirt one liners work too.  The ones where you figure out the meaning or get the joke in just the right time.  Nothing too obvious, but nothing that needs to be explained. 

We would rather appear smart in a world where everyone appears to be equally smart than actually try and find out.  The thing about IQ is, it’s made out to be everything.  Maturity, EQ, wit rarely counts for anything officially speaking.  Anyway, SNAPPY NEW YEAR Everyone…..