In our heart of hearts, which actually is a pretty dark and grim place - much like Gollum's sanctuary - we try to maintain a pretty high opinion of ourselves. Even those of us with the lowest of self esteems and self estimations. The thing about these beliefs, they need anchors. And delusions? Well, they need even stronger anchors. The anchors of delusions are kind of like illusions - an iceberg, if you will - being much more than they appear.
And coincidentally, much like these icebergs, the anchors that we use to differentiate ourselves from the rest are those of depth. Sure, the guy got a plum job at google, but can he like me differentiate a quark from a quasar? Yeah, you got into IIM-A but can you tell a peptide bond from peptobismol? We use our obscure fascinations like some arcane practise of secret Dark Arts to build up a sense of superiority for ourselves. The world may move on out there, but I, Gollum, am here and I have my precious with me and no one else has that, and that is all that matters.
We frantically hunt for the obscure. We force ourselves to develop a liking for something niche, unsullied, undiscovered that we can stake our claim to. Being a casual or even ardent follower isn't enough then. It comes to define us. If we are lucky, we may discover something that is actually pleasant. Quite often though, it will be something that we aren't really that enthusiastic about. But as time goes by, it gets hard to tell the forced enthusiasm from the genuine one. We do not know anymore. Smeagol? He doesn't live here anymore.
Thing is, we believe that if we care enough, it will mean just as much to others. And then we get to have something that others covet. Not always true. Obscure art knowledge, new wave French cinema trivia and encyclopaedic knowledge of tropical ornithology isn't really relevant to us, much less to others. The key, of course, is not caring and being happy. But not caring is too much work, and being happy sounds too simplistic. Hence, the anchors. Happiness, you see, stopped becoming an absolute thing and became a comparative state. And I bet this is how modern marketing started. Building imaginary anchors to infuse a sense of superiority that may or may not exist. Our niche becomes our world and we are then frogs, trapped in a well of our own making. Never to escape and never to scale fresh heights because we are too busy guarding our imaginary treasure. Too dark? Well, what do you expect? I'm almost thirty with no present, no future, no scope and no prospects.
And coincidentally, much like these icebergs, the anchors that we use to differentiate ourselves from the rest are those of depth. Sure, the guy got a plum job at google, but can he like me differentiate a quark from a quasar? Yeah, you got into IIM-A but can you tell a peptide bond from peptobismol? We use our obscure fascinations like some arcane practise of secret Dark Arts to build up a sense of superiority for ourselves. The world may move on out there, but I, Gollum, am here and I have my precious with me and no one else has that, and that is all that matters.
We frantically hunt for the obscure. We force ourselves to develop a liking for something niche, unsullied, undiscovered that we can stake our claim to. Being a casual or even ardent follower isn't enough then. It comes to define us. If we are lucky, we may discover something that is actually pleasant. Quite often though, it will be something that we aren't really that enthusiastic about. But as time goes by, it gets hard to tell the forced enthusiasm from the genuine one. We do not know anymore. Smeagol? He doesn't live here anymore.
Thing is, we believe that if we care enough, it will mean just as much to others. And then we get to have something that others covet. Not always true. Obscure art knowledge, new wave French cinema trivia and encyclopaedic knowledge of tropical ornithology isn't really relevant to us, much less to others. The key, of course, is not caring and being happy. But not caring is too much work, and being happy sounds too simplistic. Hence, the anchors. Happiness, you see, stopped becoming an absolute thing and became a comparative state. And I bet this is how modern marketing started. Building imaginary anchors to infuse a sense of superiority that may or may not exist. Our niche becomes our world and we are then frogs, trapped in a well of our own making. Never to escape and never to scale fresh heights because we are too busy guarding our imaginary treasure. Too dark? Well, what do you expect? I'm almost thirty with no present, no future, no scope and no prospects.